Effective Date: 10 July 2025

This Privacy Policy explains how Merso B.V. (“we”, “our”, “us”) collects, uses and protects your personal information when you interact with our business, including through our website and related services. We are committed to complying with the EU General Data Protection Regulation (GDPR) and all other applicable data protection laws.

Merso B.V. is a company registered in the Netherlands that designs, markets and sells Merino wool clothing. You can contact us at support@merso.com for any privacy-related matters.

We may collect and process personal information about you including your name, address, email, phone number, account username, payment card details processed securely through our payment providers, order history, account details, preferences, feedback, and any communication you have with us. We also collect technical information such as your IP address, browser type, device information and website usage data through cookies and similar technologies. We do not collect special categories of personal data such as details about your race, religion, political beliefs, sexual orientation, health information, or any data relating to criminal convictions.

We collect your personal data in different ways. You may provide it directly when you place an order, create an account, subscribe to our newsletter, participate in promotions or contact us via email, phone, chat or social media. We may also collect it automatically as you browse our site through cookies and analytics tools, or receive it from trusted third-party partners such as payment processors, delivery companies and marketing platforms.

We use your personal data to create and manage your account, process and deliver your orders, provide customer service, send you order updates, improve our website and services, and where you have consented or where we have a legitimate interest, send you marketing communications. You may withdraw your consent for marketing at any time by contacting us or using the unsubscribe link in our emails.

We may share your personal data with our service providers including Shopify, payment processors, delivery companies, professional advisers such as accountants and lawyers, government authorities when required by law, and any potential buyer or successor in the event of a business sale or restructuring. We do not sell your personal data to third parties.

We keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. When it is no longer needed, we securely delete or anonymise it.

Under GDPR, you have the right to request access to the personal data we hold about you, to have it corrected if it is inaccurate or incomplete, to request its deletion where legally possible, to object to our processing based on legitimate interests, to withdraw consent at any time for marketing purposes, and to request that your data be transferred to another provider. You can exercise these rights by contacting us at support@merso.com.

We take appropriate technical and organisational measures to protect your data from unauthorised access, use, loss or disclosure. While we take these precautions seriously, no transmission or storage system can be guaranteed to be 100% secure.

We use cookies to improve your browsing experience, personalise content and analyse website traffic. You can adjust your browser settings to refuse cookies, but this may affect how our website functions.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The most recent version will always be available on our website with the updated effective date.

For questions or requests relating to this Privacy Policy, you can contact us at Merso B.V., support@merso.com.